Let’s say you wish to start a home-based business selling pineapple tart, or nastar. This is the product you wish to sell to the market. You know exactly the elements that lend your nastar its special quality (USP, unique selling point). Perhaps you add special ingredients into the pineapple jam mix; or add something special to the dough. The product is what you need to build your customer experience around.

When we talk about customer experience, we're also talking about details. So, get ready for this.

The art of persuading any audience is far from easy, but it doesn't have to be complicated.

What you need to do is make an informed decision on every little thing that aims toward building your customer's experience.

Read more: Storytelling and the food business