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なにをやっているのか

Our Back Makers protesting for Earth Day
Employees attending a presentation
Already live in 11 European countries and in the US, with meteoritic growth since its founding in 2014 (run rate of several hundreds of millions of GMV), Back Market is expanding to Asia to build the leading global marketplace for refurbished electronics and appliances. Third biggest economy in the world, with a strong e-commerce second-hand market, Japan is the first strategic country Back Market expanded in Asia last February.

なぜやるのか

Pre Covid Christmas Dinner!
Rebels with a cause Spurred into action by the megatons of e-waste (electronic waste) we produce each year thanks to our collective obsession with new tech, Back Market is challenging people to rethink their tech consumption. Lighthearted activists Just because we're passionate about what we believe in doesn't mean we have to be Debbie-downers. We remind people to care while also caring about inclusiveness and the shared humanity that binds us all together. So, yes, dumb jokes and lots of sincerity.

どうやっているのか

SABOTAGE! Sabotage, is deeply embedded in our DNA. It’s at the core of everything we do. We were born to Sabotage the New Device Aristocracy little by little. This is Back Market’s purpose and destiny. Sabotage! is what we mean when we shout Screw New. Sabotage is also the way we operate. It means we’re a little bit sneaky, always smart, kinda frugal and constantly conspiring to create maximum impact. Finally, Sabotage is our call to action. This rallying cry keeps us humble, nimble, and alive. It reminds us not to rest on our laurels or our credit cards. It reminds us of where we want to go but also tells us how to stay who we are. Here's the 5 principles of the perfect Saboteur: **Think Deep. Decide Fast.** **This is Sparta.** **Minimum ressources. Maximum impact.** We live and breathe by those principles. And by doing so, we save the very soul of Back Market.