RTB House has once more been recognized by the AppsFlyer Performance Index

We are proud to announce that RTB House has once more been recognized by the AppsFlyer Performance Index. In Android in both the shopping category, and the gaming vertical, we’ve achieved a power ranking of fourth place.We are the highest-ranked demand-side platform in shopping and number 2 in ga...

Contextual Targeting Was Broken: Generative AI Might Just Fix It (RTB House's IntentGPT)

Content taken from an article sponsored by RTB House on TechChrunch. Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses alongside articles about cele...

Understanding User Intent: How AI Reads Context for Better Targeting

When we began developing IntentGPT, our team was focused on solving a fundamental challenge in digital marketing—truly understanding what users want when interacting online. User intent drives every click, search, and page view. We’d like to share what we've learned about user intent, why it matt...

RTB House Case Study: Retargeting Campaign Overachieve Travel Company Revenue Goals by 40%

Secret Escapes (travel company) uses retargeting to surpass key performance metricsAbout the clientFounded in 2010, Secret Escapes is a members-only travel company that offers exclusive rates for hand-picked luxury hotels and holidays in the U.K. and abroad.What they say about usThe challengeThe ...

RTB House Case Study: Fashion Brand Grows In‑App Revenue 35% YoY with Retargeting

Polish fashion retailer boosts in-app sales in 7 key Central European markets.About the clientReserved is a Polish fashion retail brand established in 1998 and owned by LPP, a major European fashion retailer. The brand offers contemporary, affordable clothing and accessories for men, women, and c...

RTB House integrates Generative AI-powered technology across all products

With IntentGPT, the company is the first DSP to introduce an LLM-based targeting solution.LONDON - 19th May 2025 - RTB House, the AdTech company whose products are powered by unique Deep Learning algorithms, today announces that IntentGPT is now available to all clients. This GenAI-powered compon...

Our Top 7 List of Generative AI Tools

At present, the narrative surrounding AI is a strange cocktail of both dark prophecies and unbridled optimism. However, between these extremes is a growing number of people taking advantage of new Generative AI tools to eliminate dull repetitive tasks, improve their productivity, and ultimately f...

Client Success story: Bergof Goodman - Iconic New York Retailer Attracts Repeat Buyers with Retargeting

About the clientBergdorf Goodman has been a New York landmark since 1901 and is synonymous with style, service, and modern luxury. The department store has a history of showcasing leading and emerging designers of fashion, accessories, jewelry, and home decor. It also boasts the standalone Goodma...

Shifting Sands in Digital Advertising & Regulation

In this edition of the Cookieless Newsroom, we bring you the latest in digital ad innovations and regulatory moves. From antitrust trials and new product launches to evolving privacy standards, industry giants such as Google, Apple, and Amazon are redefining the landscape as we move further into ...

How To Improve the Quality of First-Party Signals With Tagging Audits

By Stephanie Turner, Vice President, US, RTB HouseMaximizing the quality of your first-party signals through regular tagging audits can be effectively done in-house. It will not only drive improved performance campaign effectiveness but also guide long-term budget allocation and influence bottom-...

Marketing Priorities for 2025

The personalization playbook is obsolete — it’s time to write a new one.Marketers have long relied on personal data to optimize performance campaigns, but privacy regulations and AI advancements are changing the game. Featured in MartechView, Charles Simon, VP of Private Advertising Standards at ...

導 入 事 例 n e t s h o e s c a s e s t u d y

Netshoesプロスペクティングソリューションでキャンペーンセッションを68%増加クライアントについてNetshoesは、スポーツ用品を専門とするブラジルのeコマースブランドで、2000年にサンパウロで設立されました。現在、顧客サービスの質やテクノロジーに対する先進的なアプローチ、慈善活動などによりブラジル全土で知られています。2019年、Netshoesはブラジルの小売業者Magazine Luizaに買収されました。お客様の声課題Netshoesは、自社サイトへのトラフィックを増やし、価値の高い顧客になる可能性が最も高いユーザーを見つけたいと考えていました。同社は2016年からリタ...

Client success story:Results at Scale for Revolve (Fashion Industry)

REVOLVE adds RTB House to existing marketing stack then rapidly upscales partnership.About the clientREVOLVE is the next-generation fashion retailer for Millennial and Gen Z consumers, with a curated offering of over 45,000 apparel, footwear, accessories, and beauty styles. Its dynamic platform—d...

Client success story: McDonald's Gets a Taste of Retargeting Success

McDonald’s increases the appetite for its app in numerous countriesAbout the clientMcDonald’s is the world’s leading global food service retailer with over 37,000 locations in more than 100 countries, employing over 1.9 million people worldwide, and serving over 69 million customers daily.As the ...

Personalized Product Recommendations Without Cookies—Product-Level Turtledove

In early 2020, Google first announced its intention to retire third-party cookies from Chrome. Despite numerous twists and turns, one thing remains certain: the relevance of third-party cookies is on a downward trend across most browsers, and this will likely affect Chrome as well. This developme...