Real Escape Game in Singapore
REAL ESCAPE GAME in Singapore - Business Development & Project Lead ■ Evolved online engagement with Real Escape Game in Singapore community by 120% within 6 months on Facebook. Brand awareness increased to differentiate the concept of the product with competitors by sharing live experiences of previous and upcoming editions in Japan, Singapore, and USA. ■ Designed a communication flow based on compiled analytics to engage the community to refer the game to their peers. ■ Developed partnership with different parties as part of strategic marketing purposes. ■ Generated highest Real Escape Game sales at the 6th edition, Escape from the Walled City, conducted in December 2014. ■ Written and produced the story for LAST GARDEN, a Real Escape Game inspired treasure hunt concept conducted in Gardens by the Bay in February 2015. -- Recipient of Singapore Tourism Board Kickstart Fund for Singapore islandwide Real Escape Game that was conducted in June 2015.