Jason Hoon

This campaign was done in tandem with Poh Heng Jewellery's 70th anniversary celebration. Client wanted to work on a brand campaign and play along with the keyword "Trust". Anchoring this campaign were two radio DJs, who then share the video onto their own social media channels - thus, creating more buzz for this campaign. Due to the client's customers base, we also had to work out the articles in both English and Chinese.