The role of social media destination based brand community in driving destination brand loyalty and consumer-based destination brand equity
Focus on the role of social media destination communities, such as communities in Trip Advisor, Expedia, and so on for customers to discuss topics about tourism and leisure, in destination brand building. Focus on the linkage between social media destination communities and destination branding in the Greater Bay Area. However, the knowledge related to its impact on cities and places is very limited, especially for the destination branding.