Content Strategy, SEO and Website Optimisation
Developed an SEO strategy for a Singapore based e-retailer to increase its organic presence. Identified target audience’s search behavior and selected relevant keywords and phrases to rank for. (Tools Used: FB Insights / Google Trends / Keyword Planner / Pagespeed Insights / Google Search Console / Website Grader / Neilpatel / MOZ / Seo Site Checkup / Answerthepublic / UsabilityHub / Balsamiq / Canva)