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Marriam Khan
Freelancer / Communications Team - Social Media Specialist
Marketing Coordinator | Copywriter | Social Media Manager
After beginning my career as a creative executive at Saatchi & Saatchi, I continued working in the media and advertising industry for over 5 years and created content for globally recognized brands such as Toyota, Honda, Gulf International Bank, Samba Bank, General Electric, and Unilever. I am currently working as a Social Media Specialist at G20 CORDAP (Coral Research & Development Accelerator Platform).
この先やってみたいこと
As a digital storyteller, I see myself working in the communications department of an esteemed organization. I aspire to be a result-oriented creative, combining the qualities of a ''market researcher" to decipher complex briefs, a "strategist" to execute effective plans,
Freelancer1 year
Communications Team - Social Media Specialist現在
• Worked for a G20 organization, CORDAP, to create visuals, storyboards, and scripts for a 14-episode social media series, highlighting coral reef conservation projects. The series increased engagement by 25% on Instagram and LinkedIn, boosting brand visibility and conten
TEXT Pvt ltd3 years
Client Services - Content Lead
Drive winning CRM content strategies for a portfolio of 12 brands under their key international account: Unilever (Pond’s, Dove, Glow & Lovely, Tresemme, Sunsilk, LUX, Wall’s, Knorr, Rafhan, Surf Excel, Sunlight, Domex, Vim, Lifebuoy)
- Awarded for "Outstanding Performance”.
Successfully executed a social media strategy for the launch of a startup Web 3.0 app called Jaib. Growing its social media presence by 63% & and increasing its app downloads by 50%.
- Selected at TechStars London’22
Created a business proposal for JAIB: An online marketplace founded by TEXT, as a startup initiative. This proposal was selected at TechStars London’22.
Traffic Digital1 year
Media Team - Content Lead
Worked as a digital content specialist for multinational and regional giants like Honda, Gulf International Bank, General Electric, Emmerson, Dunlop and Falken, etc. • Created content strategies, visual ideation, social media copies, search & website copies, scriptwriting
- Creating winning pitching proposals
Adding 3+ accounts to the company client portfolio with impactful marketing business proposals including KAUST, Pure Gym and Right Bite.
Next Creative1 year
Creative Team - Copywriter
• Derive creative strategy through clients' objectives and research. • Created articles, scripts, storyboards & mood boards that were engaging, informative, & clear.
IAL Saatchi & Saatchi7 months
Creative Team - Creative Executive
• Built creative strategies to meet clients’ briefs. • Lead concept, design & copy of 360° advertising campaigns. • Wrote, edited and proofread English copy for various adverts. • Executed ATL, BTL and Digital media - particularly TV, OOH, Press, Ra
- Awarded Best Advertising Campaign in the category of "Automotive Industry"
Involved in the creative marketing team of Toyota Fortuner which was awarded for the Best Advertising Campaign in the category of "Automotive, Transport & Allied Industry” at Pakistan Advertising Society.
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology5 years
School of Media Sciences - Bachelors Degree
I hold a Bachelor's Degree in Media Science, which comprises the fields of Film-making, Advertising Strategy & Design, and Journalism. I have majored in Film-making and minored in Advertising.
- Short Film Selection at a Karachi Film Festival
Wrote, directed and produced a short film Lohay ki Kathi which was screened at the 15th Annual Karachi Conference Film Festival
- Final Year Thesis Project
Created a 15-minute short film with a fictional, character-based narrative that talked about the evolution of technology and its co-existence with mankind.
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