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• Plan the APAC marketing strategy with US Headquarter and regional Marketing Manager. • Execute the marketing promotion in different channels, include: eDM, Social Media, Marketing Collaterals, B2C presentation, etc.
• Communicate with licensors and external parties for product approval procedure and promotion projects, including new product development and local / overseas promotional events • Successfully launched the New Star Wars / Marvel Products figurines, as well as fulfilled new products chain for Shanghai Disneyland Flagship store.
• Plan and execute CRM programs with data analyze to maintain customer loyalty and reach betting turnover • Develop marketing communication materials (e.g. DM, eDM, leaflet) for betting product and service
• Formulate and implement sales and marketing plans to maximize online store sales for HK & SEA markets • Manage & support content update for network business on digital channels including online store, official website, eDM, SNS, media articles, etc.
Obtained TOPIK Level 5
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