Pizza Hut - Rescue Bike

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ABOUT

Ogilvy Malaysia 2014
 Nobody likes waiting for food. When you're hungry and there's nothing to eat, it can be a real emergency. We attached an oven on the back of our delivery bikes and created Pizza Rescue. The World's First Oven on 2 Wheels.Then we searched across social media for people with real-time food emergencies and quickly sent our Pizza Rescue to save their day. Our pizzas are cooked on the way so what usually takes 30 minutes can now be delivered in half the time.
 
The activation generated buzz around Pizza Hut’s fast delivery and increase delivery orders for new and existing customers.
Orders have been pouring in. Countless of Pizza Rescue deliveries have been made.
We turned hungry mouths turned into willing broadcasters on social media. 
 
Speed is crucial to the pizza delivery business. Delivery innovation can be the game-changer.With Pizza Rescue, we created the world’s first oven on wheels and generated buzz by demonstrating our passion forspeed and just how fast we can be.  Awards Won: Kancils 2014Silver - PROMO & ACTIVATION, Use of Sunts & Live AdvertisingSilver - PROMO & ACTIVATION, Use of Digital & SocialSilver - CYBER, Use of SocialBronze - MOBILE, Use of SocialBronze - DIRECT, Use of Social & DigitalBronze - OUTDOOR, Ambient

 
Nobody likes waiting for food. When you're hungry and there's nothing to eat, it can be a real emergency.
We attached an oven on the back of our delivery bikes and created Pizza Rescue. The World's First Oven on 2 Wheels.
Then we searched across social media for people with real-time food emergencies and quickly sent our Pizza Rescue to
save their day. Our pizzas are cooked on the way so what usually takes 30 minutes can now be delivered in half the time.

CREDITS

Creator

Gavin Simpson

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