GIVE THIS BOOK A BETTER TITLE - SELF PROMO

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"GIVE THIS BOOK A BETTER TITLE"
With such a shortage of writers in the industry, the agency decided not only on the unconventional way of scouting for copywriters but to also open the search closet copywriters ie word-lovers.
So where do word-lovers frequent? Bookshops.
The agency’s recruitment exercise took the form of this title challenging & title-challenged book displayed in the
New Titles section of the bookshop.
 

With such a shortage of writers in the industry, the agency decided not only on the unconventional way of scouting for copywriters but to also open the search closet copywriters ie word-lovers.
So where do word-lovers frequent? Bookshops.
The agency’s recruitment exercise took the form of this title challenging & title-challenged book displayed in the
New Titles section of the bookshop.

ADFEST /  SELF PROMO / BRONZE

ADFEST /  SELF PROMO / BRONZE

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Vodca // AC

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