NHN Ent. PAYCO Event Branding for K-Shop 2015
PAYCO is NHN Entertainment's newly launched payment service brand for both online and offline shopping.
NHN Ent. participated in K-Shop 2015, retail expo and conference held annually in Ilsan, Korea,
and the in-house Branding Team was responsible for the space and marketing collateral design.
The trade show booth consists of two meeting rooms on the west side and a cafe on the east side,
with a demo zone and video+graphics wall in the middle. At the cafe, customers could experience
making a mobile payment (with a test smartphone) and as a reward get a a free cup of Americano coffee.
Space designer (booth, signage & PoP) : Soyoung Shin
Print designer (brochure, apparel & canvas bag) : Suri NohGraphic illustrator : Minji Kang
Creative director : Byoung-Wook Kang
Design : NHN Entertainment Corp. Branding Team
Planning : NHN Entertainment Corp. PAYCO Applied Services TeamConstruction and operations : JWT Korea