H&M Summer Brand Ident

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Created for the course, Design in Motion, the 17 seconds Brand Ident is targeted at the made up Summer sales that is coming up for the brand, H&M.By using the Kaleidoscope effects, it depicts the vase variety of apparels and merchandise that H&M holds.With the shimmering stars as the secondary action of the ident, it brings elegance and glamour to the featured products.The apparels selected are also based on the summer theme with prints showcasing the beautiful design that H&M holds.
 
All images and sound belong to their respective owners.

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Creator

Lawrence Poh

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