SMRT Xchange Pitch, Singapore
This is a pitch where the agency were given a vanity assignment to showcase our creative strenght.
SMRT manages islandwide shopping hub that are located in some SMRT stations where shopper can enjoy a wide variety of shopping experiences ranging from retails, F&B to services.
Objective of this creative brief is to propose a design style that will be adaptable for a year long promotional purpose. All creative ideas and execution will need to have a cohensive idea that will carry the theme and visual language that can be use for any seasonal promotion and any adhoc purpose.
The agency won some work from the account after the presentation.