"Happy Realisation Day"
The project requires me to take historic facts and communicate them in an illustrated manner, hence I chose Greeting Cards as my form for it is a product of the kind of marketing I am criticising.
Holidays have lost their appeal, their significance and their meaning because advertisers have weaved a story of their products along with the actual history of the holiday to sell their products.
I aim at decoding the "ugly truth" of what these holidays have actually become.
Starring: The Bride
Ages ago, a company called De Beers got a hold of all the diamonds and increased its value by making them play “hard to get”. They coined the phrase “diamonds are forever” by linking the long-lasting property of the stone with the “long-lasting” property of marriage.
Even today, gullible husbands believe that these diamonds are “a girl’s best friend” and continue to uphold De Beer’s income by purchasing “eternal love” for their brides to be.
Sadly, people die and so does the love… But DIAMONDS ARE FOREVER!