The World of 100 Postcards
This is a book about you.
Despite the thousands of differences between you and the person next to you, you can’t escape from your identity as a member of the world. Agreed? Well then, better to face it than to run away. In 2008, designer Toby Ng gathered statistics about the diversity of the world’s population and turned the numbers into a series of 20 posters – The World of 100, posing this question: If the world were a village of 100 people, what would its composition be? Unsurprisingly the series has gained applause and recognition around the world, including the Red Dot Award: Communication Design 2009.
Revisiting the work in 2011 with new figures and insights into the ever-changing world, Ng is making the design more accessible to many. Not only is this book a collection of award-winning designs, these postcards also connect you to other villagers – And so irresistibly easy to mail and show your loved ones the village we are living in!