Advertising for PRIDE Malaysia

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Advertising for PRIDE Malaysiabreast cancer awareness campaign

For my final years, I do a campaign topromote breast cancer awareness under PRIDE Malaysia. I used typographic andillustration in my advertising. In my research, my target audient (teenager andyoung executive) are more attract to something colourful and fun rathersomething that dark. Went we talk about breast cancer, it’s always the same,concept all over again and it make this issues look boring. I want to make thisissue more interesting, so I make my campaign look Malaysian, to make it more reliableand I want make my work look localization instead of globalization.

For press advertising,I used more polite words to represent breast cancer. I used maaf(sorry), tolong (help) and terima kasih(thank you).

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