MacPherson x Fly Music & Market Festival 2017

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Key visual and identity design for MacPherson x Fly Music & Market Festival 2017. The theme "fly" meaning is alternative and flying in Cantonese. The idea of the key visual is from here to there, the movement mean trying to get out of he's mainstream market. Also, market and music show to be held at the same place, we use black &white to represent day & night. As the market being held in the afternoon and music show in the evening.

CREDITS

Art Direction

beck wong

Cat Lai

Graphic Design

beck wong

Cat Lai

Photo Retouch

Kamin

Photo by

Skyhigh Creative Partners

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