JP Nelson Brand Book 2015
JP Nelson believes in living and breathing their brand. This commitment was recently recognised through the ‘Singapore Prestige Brand Award 2015 – Maybank Regional Brand’. The brief was thus to create a book that underlines the group’s continuing focus on its core brand values and promises as it expands to reach a global market.
The book is conceptualised around the core brand idea of ‘Assurance’. As their products and solutions reflect their promise of ‘Assurance’, that was something we had to put front and centre. Our challenge was to present these in a way that effectively highlights the key messages about the JP Nelson brand. We did so by varying the graphic treatments in dynamic ways – all the while remaining true to the bold and modern look characterising the JP Nelson visual identity.