CarrieMe

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ABOUT

The main idea is the concept of girls travel demands to show product features and stories by the Girl image of CarrieMe. This series is traveling to Paris as the background story, the named of CarrieMe girls-generated travel. Thus, six different visual representations are designed with the French dessert macaroons colors matching , to create delightful atmosphere.

以女孩旅行的概念為品牌的訴求,借由凱麗米女孩形象的氣氛與情緒轉換表現產品的功能與故事性。此系列為巴黎系列旅遊為背景故事,從旅行中所產生的心情與期待命名,因而所產生情緒符號去設計6種不同的視覺表現與法國甜食馬卡龍色系配色,營造清新脫俗的輕活感。

CREDITS

Creator

SUMP DESIGN / ZI-HUAI SHEN

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