Fading Traditions: Cheongsams

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ABOUT

As one of the project briefs that talk about the fading traditions in Singapore, I had chosen the Cheongsam as my topic. In the past, Chinese women wore Cheongsams as part of their everyday clothings or even during events too, so the brief is to let the younger audiences be attracted to Cheongsams once again. 
 
Thus, I created cheongsam stickers for the Ipad and the iphone, a bag that uses the Cheongsam motives and a book that uses fashion illustrations combining with Chinese papercuts to promote the Cheongsams.

   
 
 
 
 

 
 
the cheongsam bag
 
 

 
 
the booklet
 
 

 
 
some inside pages of the booklet
 
 

CREDITS

Creator

joanx chong

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