* Launched UberEATS Tokyo - Researched and analyzed market opportunity around food delivery, including country/city GDP, market size estimation, disposable income, regulations/legal viability of the business model, competitive analysis, number of restaurants/scooters/bicycles/potential eaters in central Tokyo, break-even analysis, estimation of LTV/CAC, etc. - Held numerous interviews with restaurant owners to determine viability / attractiveness of the model to restaurants - Successfully obtained internal buy-in for the launching of UberEATS Tokyo * Built Restaurant Sales Team and Led Partnership Development - Planned sales process, set team sales targets, created leads via Tabelog. Wrote JS script to scrape necessary restaurant data - Interviewed, hired and managed a total of 30+ experts (contract workers). Created onboarding material/playbooks to standardize quality of work. - Optimized outreach via experiments using cold calling, email, webforms, FB Messages, eat-ins, walk-ins, and direct mail. - Created sales pitch decks to use during face-to-face meetings - Trained external sales agency (ESA). Managed ESA’s KPIs. * Restaurant Account Management - Analyzed restaurant performance using SQL and Google Spreadsheets. Built restaurant dashboards that monitored the health of the marketplace as well as identified bad performers - Streamlined restaurant partner payments process by creating Google Spreadsheet tools and SQL queries. - Instituted Automated Comms program to provide low-touch support through automated email comms. - Led defect reduction on a whale restaurant group who had long courier wait-time, which cost the business a lot. Through on-site inspection and data analysis, reduced defect rate significantly. - Created payments support playbook and proactive validation processes in order to mitigate potential payment issues
As head of the company’s marketing efforts, managed and led growth initiatives at a VC-backed SaaS startup, helping the company grow its customers and revenue significantly (customers: 10x; revenue: 23x).
CRO: Managed conversion rate optimization process, using tools such as Visual Website Optimizer (VWO) and Google Analytics for A/B testing, and JS, Ruby/Rails, PHP, and HTML/CSS for implementation. Decided priority and ran tests successfully. o Copywriting: Wrote landing page copy based on analysis of target customer personas and their needs. Drew up the customer journey, and tested customer messaging to increase conversion rate.
SEO Strategy & Execution: Planned and executed an SEO strategy, targeting startup to midsize companies with a focus on the gaming and online advertising industries. Generated site content using targeted keywords. Grew organic search to the most effective channel for the company.
SEM/Display Ads Management: Initiated/managed online marketing campaigns, using search engine marketing (Google AdWords) and retargeting ad campaigns (AdRoll). Designed and implemented paid conversion funnels, including the ad copy, landing pages, and user-flow.
Conversion Funnel Analysis, Design, and Implementation: Analyzed the existing sales process and improved it by switching to an inbound marketing model. Successfully designed and implemented the change.
Performed financial auditing procedures for multi‐billion dollar tech companies. ● Assisted in auditing technically difficult accounting areas such as equity, joint ventures, investments, IFRS and GAAP audits. ● Was delegated management of interns as well as other peers (up to 5 others) during certain audits. Assigned tasks and managed the project schedule to meet hard deadlines. Created Excel VBA Macros, which were used across the team.
B.S. Business Administration - Concentration in Accounting & Finance
Gary J. Sbona Honor's student, as well as graduating as a Dean's Scholar. Awarded one of two spots for the Financial Executives International Scholarship Award. In spare time, obtained real estate salesperson's license out of personal interest.
Worked diligently and collaboratively in class projects. Successfully led teams in presentations.