JOB DESCRIPTION AND RESPONSIBILITIES
The Senior Account Manager role focuses more on managing the agency relationship with a client, and larger marketing concerns. Responsible for profitability for a specific group of accounts and represents the Agency at the community level. You are also the managing executive of the market on non-functional issues. The senior account person with responsibility for direct supervision of all group account service staffs as well as responsibility for one or more accounts. Manages Client relationships and resolves functional conflicts through consultation with functional heads.
The Senior Account Manager is the person to whom the account executives look for support, guidance, and counsel.
KEY RESPONSIBILITIES
Servicing -
Responsible for the coordination of campaigns and communicating to all involved.
Ability to front the Agency as account manager and handle day-to-day client requirements adequately
Prepare and distribute detailed, realistic and accurate schedules, timing plans and cost sheets.
Ability to react to sudden changes in account planning.
Ensure good service and a maintain well client/agency relationship.
Executes duties and assignments as directed in compliance with corporate guidelines and objectives.
Timely assigns duties, goals, and supervises the software in ecosystem of company.
Planning -
Innovative planning capabilities to value add elements for briefs.
Ability to provide creatives with insightful briefs.
Being sufficiently informed and personally involved, ensuring sound planning of brands involved.
Provide sound insights to value-add proposals with digital creative suggestions.
Propose measurements, and insights to justify proposal/plans to clients
Ensure delivery of a creative solution which is relevant to the client’s business/brand by working with creatives to gain a thorough understanding of the client’s commercial environment and competitor behaviour.
Provide realistic estimate of budgeting with projects
Opportunities -
Develop appropriate strategies to further relationship with clients. Enhance efficiency through internal opportunities.
Plans, develops, and expand budget recommendations for work goals.
Meeting profit goals on each account under management.
Maintains awareness and controls situations which may lead to the risk of mis-management within project.
Maintains open and complete communications of Client issues with functional leaders and corporate management.
Plan ahead and identifies new ways of managing projects for better efficiency.
Leadership -
Work well internally / externally to lead teams
Work collaboratively internally to resolve any hitches.
Provides leadership/motivation and conveys the vision and values of the Agency well.
Provides account team leadership within accounts to maintain positive working attitude between team members.
Leads in status / work-in-progress meetings.
Personal Development -
Work well internally / externally to lead teams
Following agency policies and procedures.
Stays abreast of the latest trends and technical developments.
Maintain top discipline in outlook as account servicing to client.
Keeping management informed of the status of his group’s accounts, problems, plans and meetings, as well as involving Management personnel at key times.
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