You will be instrumental in the development of go-to- market strategies for Electrify’s participation in Singapore’s Open Electricity Market exercise where domestic electricity consumers will be able to buy power from a private retailer.
We’re looking for great communicators who can understand complex issues, explain them in person and via well-written articles and blog posts and plan engaging communication strategies to convey these issues.
Responsibilities
- Develop and implement a vision and strategy for the marketing, i.e. marketing for programmes that help engage and build relationships with ELECTRIFY’s communities.
- Create high-impact social media and/or marketing campaigns to develop new channels and/or expand social media opportunities for growth.
- Devise press strategies, crisp messaging and communications guidance related to our offerings for specific audiences.
- Manage all marketing activities including but not limited to public relations, brand activation, roadshows and events.
- Manage our social media channels, including Facebook, Twitter, Telegram, LinkedIn accounts with the goal of growing reach and engaging our community.
Minimum qualifications
- Candidates should have a Bachelor’s degree and/or equivalent and 1-2 years practical experience. Fresh graduates are welcomed to apply.
- Excellent written and verbal communication skills in English; bilingual ability in Mandarin is a strong bonus, as is fluency in Japanese.
- Creative, diplomatic, cool under pressure and fantastic interpersonal skills.
- Possess experience in adapting to and thriving within a dynamic, rapidly changing environment, specifically in technology or software businesses is a plus.
- Possess experience in B2C engagement, and able to demonstrate a solid understanding of consumer behavior as it pertains to the consumption of necessary goods.
- Needs to possess a strong sense of initiative and able to function independently.
- Interest in energy and blockchain issues with a strong personal interest in technology and software and gaming.
Preferred qualifications
- Experience with community-driven products or audiences, working for, or with, digital marketing companies.
- Strong understanding of the intersection of traditional, digital, social, multimedia, communications and marketing.
- Management experience is ideal for managerial applicants.
- Ability to plan for and execute multiple projects simultaneously in an organized fashion and work effectively in a team environment.
- Start-up experience is a bonus.
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