I am Founder at HelloReporter & GrowthMarketer.Academy , HK Chapter Lead at Tech in Asia & CMX，Curator of Techstars StartupDigest HK, he also published articles on Huffington Post, TechinAsia, e27, PressLogic, StartupBeat . I love to work on Growth, Content, PR.
PR for Startups & Businesses . Powered by Technology.
HelloReporter is a PR startup, for startups. Through technology & automation, we reinvent the traditional PR process to make it affordable to startups & businesses. We have helped 100+ startups & businesses, gained 500+ media coverages in 7+ countries and generated HKD50m+ AD value in the past 18 months. We have also built HelloPR.io, a self-served PR platform to help all businesses to gain media exposure by providing on-demand writers, to write press release (or any form of content) and pitch to 100,000+ journalists all over the world.
Awards: Incubatee of Google EYE, Cyberport, Appworks (TW), HKFYG Incubation
As seen in: Huffington Post, e27, TVB, Apple Daily, HK01, PressLogic, Ming Pao, Skypost, SCMP, Computer World HK, RTHK, Metro Radio, 獵雲網, 第一財經
We have been featured in many media, you can find some of the in-depth interviews below:
Startups have innovative products and interesting stories which deserves more attention. While media is a great way to deliver their stories to the world, startups always fail to do PR themselves, or not able to hire expensive PR agency.
That's why HelloReporter coming in, to help startups to do PR by technology, making PR affordable.
Media Pitching - Automation. No Retainer
HelloReporter leverages technology to standardize & streamline the manual PR process. It allows us to keep the cost below 50% of normal agencies.
With our mission to help startups & businesses, we cut the retainer model (long-term contract) to provide the best flexibility to startups & businesses.
With technology, we can identify the most relevant journalists who are interested in your company. We can adopt lots of automation in our media pitching process and identify journalists who like your press release so we can follow up efficiently.
We are looking for individuals with startup in their DNA, and looking to be part of a team with a solid background in PR & Tech & Entrepreneurship to grow with us.
You can wear anything you like to the office – and be as comfortable at work as you are in your own living room.👘🧢👚👖👟
You can access 100+ online courses to learn about anything new that's beneficial to the company and more importantly, your personal growth. 👩🏼💻👨🏼💻
We offer unlimited snacks, beer, wine & whiskey to make work more enjoyable! 🍿🍫🍭🍮🥜🍪🍻🍷🥃
Looking for both Full-time and Interns!!!
As the Content Marketing Specialist for HelloReporter, you’ll create articles, infographics, eBooks & video that build an engaged audience for our company. Your goal will be to drive thousands of people to consume the content with ultimate goal to convert them into customers.
You’ll also assist our team to help the next unicorn startups to tell the world about their innovation & milestones, e.g. fundraising, expansion, product development etc, via content marketing. Your success will help HelloReporter to become a top Startup PR co & self-served PR platform in Asia.
What you will do:
Create content strategy to grow the company’s footprint by: press releases, blog, media columns, online course, social media, infographic, ebook, video etc.
Sculpting informative, entertaining, digestible articles that audiences can’t stop reading.
-Create content strategy to grow the company’s footprint through press releases, blog, media columns, online course, social media, infographic, ebook, video etc.
-Sculpting informative, entertaining, digestible articles that audiences can’t stop reading.
-Designing beautiful, rich infographics that are as engaging as they are shareable.
-Publishing easy-to-skim, value-driven eBooks for download in exchange for business-email addresses.
-Crafting persuasive, laser-focused landing pages that compel your target audience to take one valuable action.
-Establish a sustainable, strategic approach to PR for Startups & SMEs based on adding value to media outlets, not just asking for it.
-Connect with influential media outlets and journalists to place stories about company news and other initiatives.
-Assist in our online marketing campaigns, offline events, business development & partnership.
The perfect teammate we are looking for:
-The ideal candidate should be an excellent writer, someone who understands how to frame a message in a clear, concise, and compelling way
-0 – 2 years of exp in public relations, corporate communications, content marketing, or relationship management.
-Skilled in creating, editing, and promoting various content.
-Strong copywriting & writing skill with excellent English & Chinese.
-Enjoy working with smart teammates in a small team. Always exploring new way & technology to work efficiently & solve problems.