The Product Marketing team’s purpose is to build & ship intuitive products, which enable our customers to solve their real-world problems. We do this by truly understanding our customer and their needs, informing product development and managing go-to-market for key products and features that launch.
You will be a custodian of our consumers core experience on the Grab platform. You will learn who they are, what they care about, what motivates them and how we can best communicate with them.
You will feed this insight into product development to ensure we develop world class products that meet the needs of our consumers, and you will be responsible for taking these products to market, ensuring they reach the right consumer audience with the right message at the right time.
Daily activities:
- Develop product marketing value proposition and messaging
- Manage the go-to-market process for product / feature launches
- Identify automated marketing processes or investing in platforms that scale
- Build and manage voice of customer framework both from existing customers (Engagement) and non-customers (Growth). - These insights will help give directions to product and business teams on challenges and new opportunities within the business
- Manage go-to-market for new features and products. This includes product launch in partnership with various cross functional teams and driving product adoption among customers
- Partner closely with cross-functional teams, including communications, brand marketing, social media, web development and product management to drive the execution of product launches and ongoing usage of key products
The must haves:
- Bachelor’s degree from a top tier international university
- Has driven consumer growth and engagement in large consumer internet companies in a product or marketing function.
- Has strong x-functional leadership track record
- Technical skills in Product Marketing, Marketing strategy,
- Product strategy, Customer Lifecycle marketing, Research, Customer Insights, Analytics
- Have 3-5 years marketing experience using broad marketing mix OR 3-5 years management consulting experience
If you are deeply analytical yet creative, statistically gifted with a passion for the product marketing - We want you! Click on "Want to Visit" Today!