Content Strategy & Celebrities Ecosystem Growth - Strategy Execution: Plan and execute comprehensive content strategies for celebrities on TikTok, including the formulation of high-potential lead lists, deal models, onboarding planning, account growth strategies, and monetization strategies. - Market Insights & Ecosystem: Monitor the market landscape of celebrity content across various platforms to identify gaps and opportunities for TikTok-exclusive content, supporting the growth of a sustainable ecosystem for celebrities, talent agencies, and digital studios. Partner Management & Enablement - Tailored Partner Acquisition: Develop a deep understanding of each partner agency's priorities, image management philosophies, and internal decision-making structures to tailor TikTok's value proposition; leverage 3rd-party resources (marketing agencies, casting directors) to effectively onboard celebrities. - Relationship Building: Serve as the day-to-day point of contact, building and maintaining strong working relationships with celebrities and key agencies. - Education Programs: Plan and execute partner education and enablement programs focused on content quality, platform storytelling, and production optimization(). Deal Execution - Deal Pipeline Management: Manage multiple complex content deals in parallel while strictly maintaining quality standards and operational consistenc. - Contract & Compliance: Collaborate seamlessly with Legal and Finance teams to ensure all partnership agreements—including talent contracts, content rights, exclusivity clauses, and image rights—meet compliance and strategic requirements. Performance Analytics - Strategic Reviews: Conduct Quarterly Business Reviews with celebrity partners and talent agencies to evaluate performance and drive strategic alignment. - Data-Driven Optimization: Track and analyze performance metrics for celebrity and digital original content portfolios, developing dashboards and reporting framework.