• Brainstorm creative marketing ideas and strategies to attract qualified leads
• Create and execute all webs, SEO/SEM, marketing database, email and social media platforms
• Plan and create all-rounded digital marketing campaigns
• Manage content calendar for digital channels
• Guide the concept and design of visual collateral; brochures, eDMs, displays ads etc
• Scout for new marketing platforms and partners to increase outreach
• Analyse campaign numbers and formulate new strategies to optimise cost-efficiency
• Prepare and evaluate customer research, market conditions and competitor data