Passionate about moving great initiatives forward and creating success through great experiences. I have been primarily involved in business development creating and developing beneficial relationships. My professional journey began with starting my own e-commerce business.
Part of honestbee’s core team to acquire and development business working directly with the COO. ● Acquired ‘boutique’ and ‘Big box’ merchants including Home Fix, Wine Connection, and Emporium Shokuhin. ● Account manage partner merchants in Singapore ● Explore and establish working relationship with various corporations and organisations at C level. ● Developed and executed new business models including ‘BeePI’ and ‘wholesale’ models ● Manage and track regional business development teams ● Launched various seasonal initiatives
Headed company’s digital initiative. ● Managed company’s digital budget. ● Revamped website to streamline goals and processes. ● Developed and executed user engagement strategy. ● Implemented Marketing Automation. ● Launched Christmas retail and marketing online.
Started new ecommerce initiative(eretailing with intention to break into the Chinese market) funded by private investors. ● Developed and built administration and operational structure. ● Managed budget for entire operation. ● Hired, trained and supervised operations and administration teams.
● Increased profit through new channels Achieved new advertising sales, including midlong term contracts to form 40% of total profit by the 2nd year. ● Developed sustainable solutions for operations as business hit critical mass leading to inroads for growth. Managed the outsource of various task, developed automation and optimised organisational and operational structure. ● Created and executed plans for business development Outlined goals and time lines, formulated created and refined product, created new sales platforms as the business expanded into content management ecommerce. ● Established market presence and competitiveness Networked with various industry leaders and movers. Participated in industry related events, including speaking as part of a panel in ‘Social Media world forum Asia’.
● Increased Profits by more than 400% in the first year, through developing existing sales channels ● Directed all operational activities to ensure quality and efficiency. ● Maintained a successful budget for the company’s efforts to expand operations ● Established sustainable supply chain by sourcing new quality suppliers and maintaining good relationships with suppliers.