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マーケティング
on 2019/09/09 295 views

Digital Marketing Director Wanted!

freee 株式会社

freee 株式会社のメンバー もっと見る

  • バックオフィス業務を最適化する freee 株式会社にて、クラウド会計ソフト freee、人事労務ソフト freee などのマーケティングを担当。
    具体的には、マーケティング戦略の立案、オンライン広告の出稿(AdWords、Yahoo プロモーションなど)、ウェブサイト制作及び SEO、アフィリエイト、上記施策の Google Analytics を使った分析、分析基盤の構築などを担当。具体的な実績は、Google 主催のセミナーをはじめ、執筆歴に記載。
    現在は、同社オンラインマーケティングチームのマネージャーを担当し、チームのアウトプット最大化を行う。

  • 1983年富山県生まれ。東京大学法学部卒。在学中に友人らとWEBマーケティング会社を起業。自社の経営と並行して、他社取締役としての業務や一般社団法人設立・運営など複数法人の経営業務全般に従事。2016年5月よりfreeeに参画し、事業開発部のマネージャー、2016年10月より個人事業主向け事業の統括を務める。2017年4月よりマーケティング統括を兼任。

  • freee株式会社 APIプラットフォーム部 事業部長

    学生時代、freee創業期社員3名の時期からエンジニアインターンとして参画。その後広報の立ち上げ、マーケティング、個人事業主向けの事業統括など幅広く担当。2019年よりfreee APIを中心にしたプラットフォーム立ち上げを担当。
    個人としてベンチャー企業のマーケティング・PR支援等も行う。

    東京工業大学早期卒業・大学院卒。専門は経営工学。

  • 現在Recruiting Managerとしてセールス、コンサルタント、事業戦略、マーケティングなどのEngneer以外の採用全般と採用広報を担当。またダイバーシティ推進室室長も兼務。

    「BtoBインフラを作りたい」という夢が実現できる環境、スモールビジネスの経営者に対するwebコンサルティングをし続ける中で、強く感じていた「データを持っている会社の強さ」、そして「創業期のgoogleのような組織を作りたい」という前職時代からの組織作りの理想が体現されている組織に魅力を感じ、freee株式会社にjoin。

なにをやっているのか

  • Our culture allows members to discuss ideas freely regardless of age or position
  • In-company social gatherings are regularly held at our open space

freee was established in 2012 under the mission of “enabling small businesses to take over the world”. From that time we have developed cloud-based services to streamline back office operations for small businesses from cloud accounting software, HR, and business establishment support.

The world that freee aims for is only just starting to take shape. Going forward, we aim to create a platform for small businesses that takes full advantage of the power of the cloud to create new value and new businesses the likes of which have never been seen before.

- freee Co., Ltd.
https://corp.freee.co.jp/

・Goal as an organization
Changing the world as a movement

・Create a precedent, create the future
While progressing with our current business, we venture to take on new challenges free of precedents and practices to become a pioneer in various fields of business management such as organizational strategy, operations, finance, and human resources.

・Global-level quality
We continue to benchmark the value of our services on a global level to provide the highest quality service to users. We strive to improve the quality of our technology and services from a broad perspective, such as by receiving investment by global investors.

・Believe in growth
The growth of freee is realized by the growth of its members. As an organization we strive to support every member so that they can continue to develop and grow and reach their true potential.

なぜやるのか

  • Small businesses are a source of innovation as they contain many hard-working people utilizing their self-expression to the fullest extent. Our goal is to create a world filled with these sort of small businesses!
  • From sofas to beaded cushions...our members have many options to reinvigorate themselves during their work.

It is an unfortunate reality that if you create a business or become independent, you may not be able to concentrate on your true goal due to the burden of back office work such as accounting and HR matters.

freee’s mission is the creation of “a society in which those with a dream involved in business can focus fully on their creative activities”.
This is realized through back office reform, making full use of technologies that are not bound by existing ways of thought. We will push forward to create great change in the world as an indispensable platform for small businesses.

どうやっているのか

  • Drinks and small snacks are free! Our office allows interaction and discussion to occur naturally.
  • A space for holding small meetings or simply for a change of scenery away from your desk.

At freee, we pay special attention to benefits and in-company HR regulations so that members can easily work creatively.

・Tsubame-ko Club (Childcare Support)
We support members who are raising children by subsidizing babysitting fees and holding special events for children.

・Meal and Drink Support
All drinks (coffee/juice/tea etc.) are made free to encourage in-company communication! Bento boxes are also provided for those working overtime.

・Weekly 1on1
Time reserved for managers and members to talk on a one-on-one basis.
Every week a 30 minute meeting is arranged to discuss your workstyle and career plan.

・Free book service
Books for the purpose of work can be purchased free! You can also loan books freely from our library space.

・Selectable work environment and tools
You are free to choose your own PC. Monitors and power supplies are also installed at various points around the office such as cafe spaces, allowing members to work more freely.

・TGIF
An exciting gathering held once per month, with no restrictions on who can join! Enjoy great food and relax with your coworkers.

こんなことやります

As Director of Digital Marketing, you will be responsible for strategy/planning and growth measures for promotional websites created by freee.
From a long-term perspective, you will be responsible for not only site function and SEO/LPO/UI/UX improvements, but also developing and executing important web strategies for business growth, such as connecting with advertising strategies and improving branding.

*Expected tasks
- Collaborate with each division to formulate and execute overall strategies on the web for the purpose of achieving business targets
- As well as design/content creation from a brand perspective and UI/UX/guideline/information design, the role will also include SEO customer marketing, CVR improvements, web marketing measures such as collaboration with MA, and data marketing using analysis tools and data marketing
- Direction such as creating content structure plans and managing schedules/budgets
- Other improvements in daily operations such as operational flow maintenance and quality management

*Qualifications
Required experience/skills
- Ability to involve each department and prioritize promote measures
- Understanding and experience of the general process of website construction
- SEO operational experience
- Site operation design and management ability
- Knowledge of front technologies such as HTML/CSS/JavaScript/server infrastructure technologies
- Understanding of the latest trends in website UX, construction methods, CMS, analysis tools, etc.
- Comprehensive knowledge of the latest trends in advertising, marketing, and LPO
- The ability to communicate effectively in Japanese (Japan Proficiency Test N1 level)

[Desired experience and skills]
- HTML/CSS coding skills
- Design skills in Photoshop/Illustrator
- UI/UX knowledge
- Skills in effective verification of tools such as Google Analytics etc.
- Practical experience in LPOs such as A/B tests

会社の注目の投稿

エントリー状況は公開されません
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会社情報
freee 株式会社
  • 2012/07 に設立
  • 450人のメンバー
  • 海外進出している /
    社長がプログラミングできる /
    TechCrunchに掲載実績あり /
    1億円以上の資金を調達済み /
    3000万円以上の資金を調達済み /
  • 品川区西五反田2-8-1 五反田ファーストビル9F
  • Digital Marketing Director Wanted!
    freee 株式会社