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Marketing
7エントリー

Product marketing manager recruitment

STYLER

Marketing

中途

7エントリー

on 2019/10/27

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7人がエントリー中

Product marketing manager recruitment

STYLER

オンライン面談OK

東京

中途

海外進出している

東京

中途

海外進出している

業務執行統括

Project leader / Account executive

エンジニア

小関翼

大手EC事業者のAmazonにて、決済サービスの事業開発を担当。ライフスタイル分野にマーケットデザインの問題が大きいことに着目し、2015年3月にスタイラー株式会社を設立。未来の購買体験をアジアから作っていくことを目指す。日英のメガバンクにて法人取引、マーケティング、オペレーション設計の経験あり。Fintech、FashionTechを国内に紹介。経済産業省アパレル委員会。東京大学大学院修了。専攻は法とインターネットテクノロジー。学外では呉智英、浅羽通明に師事。 photo :嶌村吉祥丸 (Kisshomaru Shimamura) styling :Yamazaki Katsunari

元銀行マンが開発した、かつてない“洋服の買い方”

小関翼さんのストーリー

埴岡瞬

Webメディアの立ち上げ、集客、収益化、事業開発をメインにやってきました。「事業」としてWebメディアをどうグロースさせるかということに経験と興味があります。カテゴリー/分野は女性ライフスタイルから男性ラグジュアリー領域まで幅広いです。

Gergely Nagy

My love for computers started with a Commodore 64. Since writing my first BASIC program I worked in the home appliance, the telecom and the e-commerce industry among others. I strive for clean code, good design and good atmosphere in my job. Sharing knowledge to lift others is my basic principle

小関翼

業務執行統括

ストーリーを読む

埴岡瞬

Project leader / Account executive

Gergely Nagy

エンジニア

なにをやっているのか

There are limits to the search UI, because fashion products are often searched by a sense rather than a fixed specification. “FACY”, which we provide, has a network of more than 800 apparel shops in Japan. For example, “I want to wear outerwear that I can wear at highland leisurely this summer, but I can wear it at work. "If you post the user's needs, you will be able to suggest actual products from each store. Users can check the size and details of their concerns with each shop staff by chat, and the products they like can be purchased as they are like EC. You can also leave it and go to the shop later to try it on. Also, anyone can see the proposals from the shop staff for this need, so it can be used as fashion information content. Furthermore, since timely fashion information is automatically accumulated through "FACY", we use these to operate owned media, and the article content is YAHOO! News, LINE News, Smart News, It is distributed to Gnossy and others. There are over 1 million readers per month. Since February 2018, "FACY" has also expanded into Taiwan and has a network of about 200 stores. We have accumulated know-how and knowledge in areas that should be called “Othello's Four Corners” for lifestyle business: ①online and offline, ②Japanese and Asian markets, ③media and commerce, and ④user communication. Based on this, we have also developed consulting business for business development and digital marketing, and have the following achievements. ・ Building shopping experience model for urban redevelopment project of major developer ・ Provide store staff x Web commerce plans at commercial facilities of major developers ・ Attracting Japanese brands to commercial facilities in Shanghai, China and providing digital utilization measures ・ Planning and construction of owned media aimed at improving CVR at major fashion malls Styler is looking for a marketing manager for FACY products.

なにをやっているのか

なぜやるのか

In areas related to lifestyle such as fashion, beauty, travel, job change, and real estate, there are countless choices, complexity, and large “asymmetry of information” between the sender and the receiver. I want you to recommend a good one to a detailed person ”. On the other hand, the staff of real stores try to propose suitable products to customers who have such needs by focusing on a few choices, but for users, the products they want to go to in the first place There are many cases where you are put in a poor situation where you are not sure if there is any. So, by connecting between the two, the concept and development of the OMO（Online Merges with Offline） platform that developed a user-oriented rich consumer experience is “FACY”. Furthermore, Asian countries are already far ahead of Japan in the global Internet business. Especially in China, the “leapfrog” phenomenon (new information technology spreads more quickly in countries that are behind existing information technology), smartphone services have spread rapidly, and Southeast Asia has the same tendency. We have been researching Internet business in Asia for a long time, and we will accelerate the development of the entire Asia, including the development of “FACY” in Taiwan and partnerships with commercial facilities in Shanghai, China. It is said. In the future, we are also looking to expand into lifestyle areas such as fashion, travel, job change, and real estate, and the asymmetry of information in these areas will be eliminated with digital technology and ideas to improve the consumer experience. “Social engineering” is the styler ’s mission.

どうやっているのか

The distinctive feature of our corporate culture is diversity. Of the approximately 35 employees, over 40% are foreigners from 13 countries and 40% are women. Managers are 5 women and 4 men (as of July 2019). Regardless of nationality or gender, the focus is on creating a “healthy culture through highly transparent communication”. Management is based on the following three values and OKR. ●USER CENTRIC This is to help all users. The objective is to provide value to users by thoroughly orienting to them rather than our own interests. ●OWNERSHIP This is to help all users. The objective is to provide value to users by thoroughly orienting to them rather than our own interests. ●GO BEYOND Rather than thinking about the work in front of us or that we can see around us, we work backwards from the future and what has universal value to people and then take the necessary actions. These values and the desired performance for each team are set in OKR, the personnel evaluation evaluates the results, and the methods and work styles for achieving OKR are left to the individual. In addition, the company pays lunch, holds a “brown bag meeting” across the team, examines and shares resources and methods for addressing and achieving the goals, and solving problems, and promoting communication between members. From the perspective, we hold office parties once a month that also serve as welcome parties. Working hours are full-flex, and in addition to 10 days off, 10 days of special leave are granted. We would like to apply to "Those who are interested in social issues and can actively work on solving those issues, and who can empathize with our values and practice".

こんなことやります

This is the work of promoting the entire project as a marketing manager of FACY, which operates not only in Japan but also in Asia.The mission is to formulate an overall marketing strategy from FACY product design to overall promotion and execute it in cooperation with each department. (App marketing, digital marketing, social media marketing, community management, collaboration event planning, etc.)The launch of a marketing organization is also included in the mission. You can work in an exciting environment to develop the Japanese and Asian markets while making full use of a wide variety of marketing methods. 【Necessary factor】 ■Experience in mobile marketing in Japan and overseas ■Experience in digital advertising and effectiveness analysis ■Business level Japanese and English proficiency 【Expectation factor】 ■Those who have a mobile marketing experience at startup ■Experience in mobile marketing in Asia other than Japan ■Experience in setting up a marketing organization 【Human skill to seek】 ■Self-starter who can find problems and take action ■Ability to involve multiple people and promote business with priorities ■High communication skills and good facilitation ■Those who can work with speed

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