As part of the content marketing team, you will assist the marketing manager in driving initiatives, optimising integrated media plans and campaigns to support the wider business growth of EdgeProp. We are looking for a communicator who can distil complex issues and articulate them both in person and as well as via well-written articles, social media posts, video scripts, etc.
Responsibilities:
-Write different types of content from articles, blogs, case studies, e-books, infographic, one-pagers, newsletters, social media posts as well as videos.
-Produce weekly blog posts, articles, features and manage our editorial calendar for marketing campaigns.
-Implement & Measure Content Marketing Initiatives of the company across online channels.
-Manage the distribution of content across all online channels such as email, paid, affiliate distributions.
-Collaborate cross functionally to provide content and copy as needed for the Company website, newsletter, email copy, ad headlines , and other marketing collaterals.
-Must have a strong understanding of the basic best practices of the main social media (FB, Instagram and Linkedin ) and other online channels, which content and approaches work on each and why.
Who are we looking for?
-Experience in Copywriting and Copyediting Experience.
-Experience Managing Freelancers is an added advantage.
-Experience working with content management tools and Advertising Platforms such as Taboola and Outbrain.
-Experience working with Newsletter and Message Broadcast Channels such as Mailchimp, Whatsapp and WeChat.
-Bachelor’s Degree in Communications, English, or a related field with at least 3 years experience in Content Marketing.
-Excellent command of English language in writing and communication.
-The ability to develop content and copy in other languages such as Chinese is an added advantage.
-Excellent communicator and creative thinker, with an ability to brand voices.
-Understanding of content marketing tactics, such as digital advertising, social media marketing.
-Detailed, organised with a can do attitude