Born in 2010 in Singapore, Why? Brand Design is the brainchild of creative entrepreneur Florent de Maximy. From the get-go, we are set up to offer first class consumer branding and packaging design to help multinationals navigate and build successful brands in Asia.

Why? Brand Design is testament to our team's ability and unwavering determination to bring great ideas to life. Like most passionate designers you are likely to bump into our team roaming the store isles totally engrossed in the latest packaging trends.

Today we are 36 members from 11 countries, across four integrated teams: Strategy, Creative, Production and Client Servicing. Working with a shared conviction with our clients we put the consumer at the heart of everything we do, building global billion dollar brands. In Oct 2022, Why? Brand Design Pte Ltd was acquired by Lonsdale Design, based in Paris, and is now known as Why by Lonsdale.

WhyBD is looking for a top notch Senior Client Manager to join our team to lead the work on an internationally renowned alcohol brand. ➡ Someone with at least 5 years of experience in branding or related industry, has passion for branding and loves to collaborate with the rest of the team. ➡ You are naturally inquisitive, likes working in a fast paced environment, enjoys mentoring, a problem solver, a creative thinker, very good with detail and enjoys occasional banter with colleagues. If you have all these qualities, we want to meet you! Join us and you will be part of team of 37 people from 12 countries who work closely together on brand development and packaging design. Click 'Want to Visit' NOW!