When the founder of Kezzler Magnar Løken read about this preventable accident, he was determined to find a solution which would ensure that such a tragedy would never happen again. There were already solutions in the market, but he approached the problem from a technological and digital perspective.
The idea that he came up with back in 2002, is still the driving foundation upon which the company is built today.
By placing a unique code on each individual product, it is possible to trace each product back to its origins and to provide proof of authenticity. With a background in cryptology, Magnar came up with a system where it was not necessary to store the code. Creating a very secure and scalable solution that is well suited to high volume products but can also be easily implemented for higher-tier products such as luxury goods.Kezzler empowers brands to provide a safe, transparent, and enhanced product experience through connected digital products. Built on a scalable and flexible architecture, our solution is adaptable to meet brands’ changing requirements and future needs. Solving any project from basic product authentication to high volume high complexity traceability scenarios.
The harvesting of data throughout the supply chain and the complete product lifecycle, bring a multitude of benefits to brands and consumers. The aggregation of data helps us get insights, make better decisions, and create a safer and more sustainable world. Kezzler makes it possible.