Our 19 Tips On How To Get More Followers On Instagram

1. Know Your Goals
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   As with any long-term venture, success on Instagram, one of the most popular apps out there, starts with proper planning. You want to get more Instagram followers, but you have to first ask yourself why you want to get more followers. What is my goal? What do I hope to achieve by getting more followers?

Your goals to get more Instagram followers have to align with and complement your overall business strategy down the line. You may want to grow awareness about your business, increase sales, or drive more traffic to your website. By establishing these goals, you will quickly determine the theme and identity for your Instagram account. It will also help determine your page’s feel and aesthetic features to convey your brand story.

Going forward, your Instagram profile has to be a coherent work of art with a consistent theme. Let’s say you run an Instagram business account for selling workout gear. You may want to showcase behind the scene images of employees manufacturing the products with smiling faces showing the products are made with love and care. Or imagine for instance that you’re working in the lifestyle’s niche and in this case, it makes sense to post photos and videos of people working out in your gear, thus reflecting your brand’s sporty nature! Of course, you could also display the product itself to highlight its unique design.

While your content does not have to be monotonous, it’s important to ensure consistency. Use a theme that will shine through every post making your eventual Instagram grid look like one interrelated unit – one that accurately represents your brand image.

1. Create An Awesome Bio To Capture Attention
   Your bio is very valuable to your account. This is what welcomes visitors to your profile. The first impression you create should be able to instantly capture the visitor’s attention. It should also be able to convey key information relating to your brand. The 150 characters in the bio should:

Highlight important information about you or your business
Provide your visitors with a way to contact you
Showcase your brand
Have a valuable call to action such as making a purchase, viewing content, following you or registering for an event
When users stumble on your profile for the first time, you need to quickly have them interested before they leave. If your bio is not enticing enough to your target audience, you will never gain followers. You can get attention with funny emojis or directional characters that point to a specific part of your bio. It could be a clickable link to your Youtube channels or other social media platforms.

A clickable link is not the only way visitors can learn more about you in your bio. You can also use a branded hashtag to draw clicks and direct users to a specific Instagram feed. The branded hashtag content should be fun and engaging to your new visitors. This will make them follow you so that you keep them in the loop with such topics.

Instagram Stories are also an essential part of your bio. The story highlights feature allows you to select and save specific stories into highlights. You can name and organize these highlights for your visitors to see. The highlights will appear right below your bio and when clicked they will show the saved stories. These highlights are going to remain in your profile indefinitely until you decide to change them. You can use this to showcase content that fully represents your brand. This is the best opportunity to take control of your narrative and convince visitors you are a worthy person to follow.

1. Follow Other Users If You Want Them To Follow You Back
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   Unless you are a well-known celebrity, you need to follow other users if you want to increase your followers. It is a tit-for-tat kind of game, it will never work one way. You have to put yourself out there for people to come to you. Uploading nice photos is not enough to bring people in.

Start growing your Instagram followers by first following the people you know. This platform has made it easier to connect with individuals you already know by having the ‘Find people to follow‘ feature. This feature imports friends from your Facebook account and contacts for you to follow. The ‘Explore‘ feature will also help a great deal with this. It gives you suggestions for users to follow. About 1/3 of the suggested people you follow will follow you back. This will help you get the initial follower base quite easily without even posting any content.

There is also no harm following random people and waiting for them to follow you back. Following the people you don’t know stimulates curiosity within the user and they would most definitely check you out. This is when your bio comes into play. If they like what they see they would certainly follow you back.

Following stars, influencers, and celebrities can also help you grow your followers in Instagram free of charge. Engage with them often and ask for shoutouts. Some of their followers may follow you if you get mentioned in their feed.

Tags can also help you to look for people to follow who will in return follow you back. Just like you, there are many other users that are looking for Instagram followers. Look for tags such as #ifollowback, #follow, #followtrain, and other related ones. These tags have people that are interested in having more followers and wouldn’t mind following back.

Your following is going to increase during this journey to get more Instagram followers. But this is the only way if you want to get a significant number of real followers. If you feel like you have your desired number of followers and you need to reduce your following, you can always filter people who didn’t follow you back by using apps like Instafollow that tracks users who unfollowed you.

1. Know Your Audience And Look For Them
   From the moment you open your Instagram account, you need to have a good idea of the people you intend to attract as your followers. You should ask yourself these 4 questions:

What is my brand or product?
To whom is my product or brand designed for?
What is my desired audience looking for?
How am I going to attract these people?
Answering these questions will enable you to know what your Instagram followers like to see in their feed, the specific time they are online, and the tone of voice you can use to best relate with them with. The tone of voice will help you right killer captions.

Once you have an idea of who your ideal audience is, then look for other popular Instagram accounts which best serves them. For example, if you are a designer of men’s clothing, then accounts for men’s events, men’s fashion, and other clothing designer accounts will have your target Instagram followers. Find the accounts that are active and engage with their content. Comment on their photos and videos, follow their followers and interact with other users in their comments. You need to get their attention before they decide to follow you.

Hashtags can also help you find your desired target audience. They have the same interests as you. Search for the keywords relating to your brand in the search bar. It’s important that the keyword should have a hashtag as a prefix. For example, if your account is all about promoting your jewelry business, you can search for tags like #bracelet, #diamond, #goldring and other words that well relate to your brand. This will take you to conversations that match your interests and you can use this to engage and increase your Instagram followers.

1. Make Your Account More Accessible and Cathy
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   Using the power of social media to grow your business is no longer a unique idea. There are several business accounts on Instagram – over 25 million, to be exact. Your page could very easily get lost in the “crowd.” Therefore, you must make your page as reachable as possible. Thankfully, there are several ways to do this.

a. Keywords
For starters, you could incorporate searchable keywords into your account to get more Instagram followers. There are only two places on your Instagram account to implement keyword optimization: your name and handle. Adding a relevant keyword or phrase to your name or handle will make your account more accessible. It will help your potential followers to stumble upon your account. For example, The XYZ Café’s handle could be @thexyzcoffeeshop, allowing them to get found when someone searches for a ‘coffee shop.’ Also, note that your profile names and handles should be consistent across all social media platforms so that followers on those sites can find and follow you on Instagram.

b. AR Filters
Another exciting way to drive traffic to your page is by using AR filters. Those bunny ears or puppy eye filters that people add to their selfies and Instagram stories? Yes! But how can they increase traffic to your page? It’s quite simple. All you have to do is create a filter that looks interesting enough to use. If it is non-promotional, this can be accessed by anyone in the Instagram Story effects gallery. Whenever anyone uses your filter, your account name will become visible at the top left of the screen as a clickable icon, thus leading to visits to your profile and hence you get more Instagram followers.

c. Instagram Nametags
Nametags are essentially Instagram specific QR codes that can be scanned by users to follow you instantly. Using nametags is a highly effective way to increase your follower count. Instagram nametags can be displayed on posters and other marketing collateral, networking events, conferences, etc. By using nametags, you’re helping people to quickly scan and follow your page on the spot. Similarly, they could also be printed onto product packaging or receipts so that customers who have bought from you can follow your account and buy from you again without having to go through the hassle of searching for your Instagram profile.