A guide to marketing to ultra high net worth individuals might seem like a fairly useless way to advertise. But it can work if you know how to do it right. The key from Pillarwm is knowing how to separate your marketing efforts from the traditional advertising techniques. You need to use something that will generate interest without flooding your prospective customers with irrelevant advertisements. So before you throw away your computer screen with dozens of coupons, make sure you first try to market through direct mail.