Takatsugu Kobayashi

GROUND株式会社

Chief Data Officer / Head of Global Innovations

- Global business strategy planning
- Product development
- Business partnership development
- Big data analytics and programming

2017-04 -

Freelance

Data business strategist

■ Strategic planning and management
- Identify market potentials, formulate business strategies, and prepare tactics
- Help generate the short and mid-term profit and loss statements and control budgets
- Coordinate the daily and weekly operations of different teams for their monthly KPIs
■ Product development
- Prepare a list and prototype of functionalities and user functions for mobile apps
- Direct market fit/product fit with in-depth user interviews and third party research
- Develop and update algorithms for predictive analytics and content recommendations
■ Growth hack
- Direct data-driven approaches in identifying potential customers and lead PDCA activities
- Develop digital marketing tactics on social media and keyword tools, monitor their
effects periodically, and revise them to achieve target numbers at each stage of funnels

2013-08 -

株式会社アイ・エム・ジェイ

Executive Data Strategist

■ Strategic planning and management
- Formulate business strategies and prepare tactics for existing service portfolio
- Identify disconnects in services and negotiate partnerships with overseas vendors
- Manage and grow an analytics team (12 including 2 contractors and 1 intern)
- Direct and organize the hiring processes of data scientists and big data analysts
■ Lead and demand generation of analytics consulting
- Organize sales strategies, generate sales materials, hold responsible for monthly sales
- Present existing service portfolio and future directions at conferences
■ Marketing strategy and hands-on analytics
- Structure clients’ data landscape and identify missing datasets to tailor to their strategy
- Lead and customize marketing analytics approaches based on clients’ needs
- Conduct hands-on analytics in various marketing areas with R, Python, SPSS Modelers

2011-05 - 2013-07

ZS Associates

Business Information Specialist

- Data-driven marketing hands-on consulting
- Marketing analytics and customer database management
- Coaching and team building in statistics and machine learning

2008-09 - 2011-04

株式会社 アイオーデータ機器

リーダー、経理および内部監査

- Organize and lead internal auditing at domestic/oversea subsidiaries and the affiliated
- Prepare consolidated financial reports of subsidiaries and discuss with external auditors
- Prepare reporting flows of accounting and HR management at oversea offices

1999-04 - 2002-12

Indiana University Bloomington

Ph.D. Geography and Urban Economics

2008-08

Yale School of Forestry & Environmental Studies

M.E.M. Environment Management

2003-05

東京大学

LLM. Criminal Law

1999-03

英語

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日本語

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