Key Clients & Achievements: - Canon EXPO 2015 New York: Leveraged expertise in project management of an invitation-only quinquennial exhibit occurring in 4 cities across the globe, occupying 140,000 square feet at Jacob Javits Convention Center. Recognized as the best-in-class among Paris, Tokyo, and Shanghai. Supervised a specific zone featuring future medical devices such as DNA analyzer, ultra-thin endoscope and medical robotics from exhibit to introductory videos. - Canon USA / Copa America 2015 Chile (South American Soccer Championship): Managed sponsorship account that improved Canon’s brand value in South American market. Increased the ranking significantly from 95th to 57th in Chile (Y&R’s Survey). - Kumon North America: Led educational service marketing program to attract new students and increase franchisees by optimizing digital resources to include SEM, SEO, social media promotions, and programmatic media buying.
Reported directly to President, collaborated with teams across multiple continents in managing client accounts, strategizing innovative campaigns, and launching high impact initiatives to advance client products and brands in challenging international marketplaces.
Key Clients & Achievements: - Canon’s camera account localization in Brazil: 360 degree campaign which successfully boosted status to realize top 3 standing in local area marketplace. - Canon Cinema EOS Press Event: Initiated and supervised a worldwide announcement at Hollywood Paramount Studios when Canon launched its first movie making cameras and lens series. - Canon USA / Copa America 2011 Argentina: Managed client’s first major soccer sponsorship in Latin America in collaboration with Dentsu Tokyo, Dentsu Argentina and Dentsu Brasil, deploying a TV and print campaign in 4 South American countries: Brazil, Colombia, Chile and Peru. - Canon EXPO 2010 New York: Served as executive lead in producing invitation-only technology showcase; met target audience goal of 10K visitors. The central hub floor plan surrounded by Canon story in everyday life in New York subsequently adopted as the 2015 best practice model. - Canon / Maria Sharapova endorsement: Won contract with 17-year-old, the third youngest female Wimbledon champion, to serve as global spokesperson, advancing brand in 20 countries. Integrated campaign “Make Every Shot a PowerShot” for the compact digital camera, awarded the Effie 2007 (Bronze) and established #1 market share in the US. - Canon USA 50th Anniversary project: Led and managed projects producing the Canon Americas 50th Anniversary book, video, and gala. - Ajinomoto USA: Successfully developed branding for Glysom and NaturaGuard BP, two newly introduced dietary supplement products. Also launched Capsiate in the US market producing microsite, collateral and trade advertisement.