• Delivered record sales/sales turn-around regionally • Established market leadership • Re-positioned foreign listed corporations, MNCs & SMEs • Re-branded businesses for local and overseas growth • Launched start-ups
Co-founded and led Acacia, a Brand Agency of the Year finalist that was also awarded the Marketing Excellence Award and Packaging Design Awards in multiple years.
A Certified Practicing Management Consultant (with SBACC) and Design Singapore Council registered designer that delivers Branding and Design seminars/clinics locally as well as overseas.
Obtained Bachelor of Business Admin with Merit at National University of Singapore and later graduated top student in Visual Communication at Raffles Design Institute, a rare combination that provides an uncanny ability to deliver creative solutions from a strategic marketing perspective.
Successfully provided integrated branding, marketing & digital solutions for the following selected clients:
• Abbott • Agilent • AMD • Ascott • Asia Pacific Breweries • Bayer • Danone • Dumex • Energizer • Eu Yan Sang • F&N • HSBC • Keppel Land • Knowledge Universe • Kraft • Lion Corp • LTA • PayPal • Raimondi Cranes (Brazil) • San Miguel • SPRING Singapore • Summer’s Eve • Watabe Wedding (Japan) • Western Digital • Fuji Xerox
To revolutionise Singapore's transport ecosystem, allowing urbanites to access first-last transit without breaking a sweat or breaking the environment.