Position : Marketing •Plan and execute the promotional activities for Rakuten’s digital service: fortune telling (http://uranai.rakuten.co.jp/) and the online secure payment system “Rakuten ID Payment” (http://checkout.rakuten.co.jp/) •Successfully launched the mobile site of fortune telling service. •Plan, execute, and analyze the eDM for fortune tellers and online secure payment system •Planning some digital Ad plan to grow up GMS •Get fortune telling contents to be higher ranking on the search engine result by executing SEO campaigns, coordinating with partner companies •Create web traffic analysis report •Utilize social media accounts, Twitter and Facebook, to promote service
Position : Sales representative •Developed new clients and closed contracts with 7 new clients in one year: university, online English school, mail order firm… etc •Initiated and achieved to close a contract of 120K USD with Bunkyo Gakuin University •Managed digital activities for the leading Korean company in food industry. •In charge of producing a website for Japan and Korean Friendship festival, which •Expanded existing clients’ trading volume 100 times. •Initiated the idea of “globalization booklet” as a promotional material to reach out to universities •Achieved 80% of fund-raising to execute the idea, required budget: 100K USD
Position : Project Manager •Managed the brand site of the luxury cosmetic brand, L'Oréal Paris •Planned new web contents and digital campaign to facilitate their business goal. •SEO: get rankings higher on the search engine for L'Oréal Paris’s brand site with partner companies. •Created web traffic analysis report in both English and Japanese. •Drafted copies for eDM to promote brand’s benefits and personality •Managed multiple projects and controlled the scope, time and cost.
2010-01-01 - 2012-01-01
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