なにをやっているのか
AppNexus is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Our powerful, real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns.
Headquartered in New York City, AppNexus employs over 1000 professionals in offices spanning five continents. For more information, follow us at @AppNexus or visit us at www.AppNexus.com
なぜやるのか
We believe that advertising is the lifeblood of the internet.
Marketers invest in digital advertising, which funds the creation of high-quality content; publishers provide consumers with access to that content; and consumers pay for it with their attention to engaging and relevant ads.
It is a virtuous cycle that benefits everybody, and we believe innovation in advertising products and consumer experiences is key to this outcome.
どうやっているのか
AppNexus provides the most powerful, open and globally scaled advertising technology platform that powers the largest and most innovative buyers and sellers of online advertising.
As an independent technology company that does not own or operate media properties or digital audience platforms, AppNexus is fully aligned with the interests of our customers.
We develop industry-leading tech that harness machine learning to sophisticated optimization logic; yet provide the flexibility and control to support highly customized solutions.
