なにをやっているのか
Beauty Selection is the largest influencer-powered beauty and health DTC brand group and aggregator in Korea.
We raised USD 10 million in Series A funding from leading VC firms including Altos Ventures and Red Badge Pacific in August last year with an enterprise valuation of USD 250 million.
We own 12 DTC brands (3 Cosmetics, 3 Nutraceuticals,3 Personal Care, 3 Fashion), and we are leading a paradigm shift with influencers in the commerce scene by generating top-level customer/financial metrics in the market.
なぜやるのか
We understand better than anyone else that consumers are tired of similar products that are released every day, unreasonable prices and un-thoughtful marketing. We distribute/design new products with customers’ point of view, communicating closely through customer-friendly channels. Our effort for valuable consumption continues.
どうやっているのか
We shape the future of health & beauty together based on the following three principles:
1. ‘Clean Beauty’ based on non-toxic, reliable and safe ingredients
2. ‘Direct to Customer’ which helps value based consumption by directly manufacturing products that current market does not offer
3. Innovation with Digitized Commerce Approach based on KOL (Key Opinion Leader) that we can relate to
