なにをやっているのか
Home-Fix was established in 1993 by two brothers, Low Cheong Kee (CK) and Low Cheong Yew (CY). From its humble beginnings as a family-owned hardware shop at Siglap Centre, Home-Fix has grown into a chain of 16 stores. Through pure hard work and a steadfast commitment to a shared vision, the Low brothers have been instrumental in shaping the local DIY and home improvements retail scene.
なぜやるのか
Home-Fix aims to move beyond being a mere retailer of DIY products, and towards becoming a fully-fledged lifestyle brand synonymous with a home-centric, home-loving and house-proud lifestyle.
どうやっているのか
With a view to constantly placing customers’ needs first, Home-Fix has sought out strategic locations in premium, well-patronised shopping locations all around the island. To ensure efficient service and a pleasant shopping experience, technology has been integrated into the business to enhance its operations, merchandise selection and store planning.
Acknowledging the fact that DIY and home improvement projects are no longer the sole domain of the trained carpenter or handyman, Home-Fix set out to understand the new generation of discerning consumers who not only want good, reliable products but also sound advice and guidance in improving their homes.
