なにをやっているのか
Mothership is a Singapore-born Internet media company and one of the largest digital platforms in Singapore.
This past quarter, we’ve attracted an average monthly visitorship of 9.2 million (updated Dec. 2018), with over 60 per cent of our audience being between the ages of 25 and 44.
なぜやるのか
While we couldn’t grab hold of every young Singaporean we saw, shake them hard and shout “YOU HAVE TO CARE ABOUT THE FATE AND DESTINY OF SINGAPORE!!!!!!!”, we could write commentaries and report on politics in Singapore in a way that spoke to them.
One editor’s father asked in the early days of Mothership.sg, “Eh, you like that write about the government will go jail not?” That sort of scepticism mixed with fear was typical of our infancy.
We approached several advertisers and they too held the same mix of scepticism and fear. “Too political” and “Not safe” were terms we heard often.
どうやっているのか
Working with happy partners!
In 2016, we averaged 131,000 page views daily. For 2017 so far, we’re doing 195,800 page views daily. And it’s only going to keep getting better.
Each day, 195,800 pairs of eyeballs are transfixed on Mothership.sg. That’s 5.94 million page views a month belonging to 1.9 million users. And it’s growing.
Our videos have consistently received an average of 1 million views per month, hitting a high of 2.6 million views in June. In June 2017, we formed a full-time video team focused on bringing more quirky content Singaporeans can relate to.
