なにをやっているのか
VaynerMedia is a global creative and media agency that works differently because it’s built differently.
なぜやるのか
We are consumer-centric, not boardroom-centric; We respect the internet's impact on culture, not Madison Avenue’s; We have the humility and curiosity to find what’s right, not to debate it for months on end; We are all practitioners; We scale the unscalable; We value real consumer signals; We create ideas consumer-up, not ego-down.
どうやっているのか
A truly consumer-centric storytelling engine. We lean on the power of all our creative ideas, both client and agency to find “right” based on consumer reactions vs guessing and having to be right with our opinions and subjectivity. The result? Powerful creative that works born from the consumer up. We are a modern mix of traditional Madison Avenue thinkers of yesterday and internet-centric storytellers of today who believe a single tweet can go all the way to a Super Bowl commercial. So we pay equal respect to both.
