Custom Media K.K. / Performance Marketing Specialist
As a Digital Marketing Analyst, with a master's in economics, I'm well versed in analytics, all aspects of digital marketing - SEO to SEM to SMM. Additionally, I am a certified business analyst and possess knowledge of python programming.
Manage between 8-10 paid media accounts including Facebook/Instagram Ads, Google & Line Ads. Conduct competitor analysis using analytic tools and communicated findings to clients.
- Conceptualized online marketing strategy and media planning with strong rationale across Search, Paid Social, Display, and Retargeting channels. - Analyzed and reported on campaigns, leads, revenue, and ROI using Google Analytics.
- Increased brand awareness by 20% through the use of social media and helped maintain a presence on the web. - Edited and conceptualized content, and blog posts; ensured the content was SEO friendly with performance optimization.
- Performed monthly adjustments on client accounts/campaigns in Google Ads in order to maximize ROI within the allocated budget. - Carried out A/B testing by creating different ad copies with different headlines & CTAs, increasing clicks by 60%. - Worked with large data sets in Excel and uploaded data/content for ads using the AdWords Editor tool.
• Improved click-through rates, conversion and other important KPIs with strategic approach. • Evaluated project requirements and content standards for each project in order to produce content in line with creative structure. Wrote and edited quality content under deadline pressure with exciting, captivating and authentic approach.
SEO Search Engine Optimisation