400万人が利用する会社訪問アプリ
I am Jericho Tam, graduated with a bachelor's degree in marketing from the City University of Hong Kong in 2020. And now I just graduated from Hong Kong Baptist University, with a master's degree in data analytics.
In the future, I would like to be a good business analyst, with both excellent business sense and advanced analytics techniques, to solve complex business problems in this rapidly-changing business world.
Artificial Intelligence AB testing & User experience Data visualization
We made two promotional videos with different styles and uploaded on the video platform Kuai Shou in China. Then we collected audience data and did AB testing, to evaluate which promotion style was better in China.
Event marketing Customer behavior Public relation Project: Marketing campaigns for Eatojoy and Pocari Sweat
During the intern, I managed a Weibo account, which was used to interact with popular stars' fans, as well as collect and share fan-made videos and pictures for their idols.