Manages Samsung Singapore’s social media channels, champions social media related projects and Samsung Singapore’s product launches.

Founded in 2010, the online streetwear label has gone from selling globally sourced designs to manufacturing its own unique collections catering to the savvy, fashion-conscious woman. Key highlights include launching a sell-out fashion show in collaboration with popular nightspot, Attica, and expanding into a brick-and-mortar pop up store at Orchard which attracted thousands of shoppers and brought in over 6 digits figure revenues during its year long tenancy.

Bachelor of Business Management in Marketing