Kok Hong Poh
Content Strategy for Singtel Business
Content strategy and development for the new Singtel Business website, including chatbot conversation design and data modelling for the roaming and international calls lookup tools.
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Oversaw the platform's revamp (2009-2010), which included redesign of its information architecture, coordination of content (1,500+ pages), and introduced adjunct social media platforms to the government agency's PR mix.
Content audit, information architecture design and multi-screen content design+development for eCitizen.gov.sg, the multiplatform information concierge for the Singapore government.
Content strategy and development for the new Singtel Business website, including chatbot conversation design and data modelling for the roaming and international calls lookup tools.