Samson ddp

City University of Hong Kong / Bachelor of Arts in Media and Communication

Samson ddp

City University of Hong Kong / Bachelor of Arts in Media and Communication

Samson ddp

City University of Hong Kong / Bachelor of Arts in Media and Communication

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Media and Communication Undergraduate

A resourceful, detail-oriented, and self-motivated media and communication student with a can-do attitude and hands-on experience in marketing communications. Creative and innovative team player with well-honed interpersonal and communication skills.

In the future

Ambition

In the future

Currently looking for a digital marketing-related graduate job to start working in May 2021

Sept 2016
-
May 2021

City University of Hong Kong

5 years

Bachelor of Arts in Media and Communication

Sept 2016 - May 2021

Scored A- in the following courses: University English, Popular Culture and Social Life, Internet Communication, Advertising Production Design and Exploring Hong Kong

Dec 2020
-
Present

Marketing Executibe
Present

Dec 2020 -

Present

- Assist manager in planning and executing digital marketing and CRM campaigns to raise positive awareness - Drive SEO rankings, brand awareness, targeted impressions and WOM initiatives through various marketing channels - Managed and evaluate social media campaigns' performance and reviewed all website content in order to optimise it

Social Media移民潮:MeWe、Clubhouse知多少

Mar 2021

Social Media移民潮:MeWe、Clubhouse知多少

Mar 2021

【Juicyapp x eMotionLAB】動態影像大拆解----公開動態影像製作過程!

Feb 2021 -

【Juicyapp x eMotionLAB】動態影像大拆解----公開動態影像製作過程!

Feb 2021 -

Digital Marketing新世代:2021年趨勢指南

Feb 2021

Digital Marketing新世代:2021年趨勢指南

Feb 2021

用影片講故事:五個影片營銷策略

Feb 2021

用影片講故事:五個影片營銷策略

Feb 2021

話比大家聽你係專家:五個內容營銷小貼士

Jan 2021

話比大家聽你係專家:五個內容營銷小貼士

Jan 2021

Aug 2020
-
Oct 2020

EventX

3 months

Digital Marketing Intern

Aug 2020 - Oct 2020

- Created valuable marketing content and material for channel distribution - Assisted in planning & implementation of social media campaigns and general marketing activities including content marketing, SEO, email campaigns and corporate client offers - Developed B2B business, including market research and competitor analysis preparation, brand awareness promotion, B2B event execution

Top 5 fundamental tips on virtual event planning

Oct 2020

Top 5 fundamental tips on virtual event planning

Oct 2020

Differences Between Running Virtual Event and Physical Event

Oct 2020

Differences Between Running Virtual Event and Physical Event

Oct 2020

Trend Forecasting: Hybrid event will be the new normal

Oct 2020

Trend Forecasting: Hybrid event will be the new normal

Oct 2020

Why so many events have gone virtual these days?

Oct 2020

Why so many events have gone virtual these days?

Oct 2020

Content marketing tip's post on Facebook and Linkedin

Oct 2020 -

Content marketing tip's post on Facebook and Linkedin

Oct 2020 -

Content marketing tip's post 1 on Facebook and Linkedin

Oct 2020 -

Content marketing tip's post 1 on Facebook and Linkedin

Oct 2020 -

Virtual Event Guide In 2020

Sept 2020

Virtual Event Guide In 2020

Sept 2020

5 Essential Elements To A Successful Online Conference

Sept 2020

5 Essential Elements To A Successful Online Conference

Sept 2020

What Is A Virtual Hiring Event And 2020 Virtual Career Event Ideas

Sept 2020

What Is A Virtual Hiring Event And 2020 Virtual Career Event Ideas

Sept 2020

Something you should know about hybrid events

Sept 2020

Something you should know about hybrid events

Sept 2020

Comparison of 5 different virtual trade show platforms

Aug 2020

Comparison of 5 different virtual trade show platforms

Aug 2020

Visual design for promoting the virtual exhibition platform

Aug 2020 -

Visual design for promoting the virtual exhibition platform

Aug 2020 -

July 2018
-
Aug 2019

Digital Marketing Coordinator

July 2018 - Aug 2019

- Utilized industry data to carry out competitive analysis based on social big data tools - Conducted daily media monitoring for reputation management services to clients - Assisted in digital marketing projects such as social media account management

Oct 2017
-
June 2018

Branding and Marketing Officer

Oct 2017 - June 2018

- Created well-researched, informative and engaging content that communicates key products benefits - Managed fully-integrated social media campaigns on Facebook - Liaised with external parties and coordinated with internal departments for daily operations - Aided in organizing the branding event at CityU to promote different overseas programs

Visual design for a Facebook post promoting winter exchange program

Nov 2017 -

Visual design for a Facebook post promoting winter exchange program

Nov 2017 -


Publications

Social Media移民潮:MeWe、Clubhouse知多少

Mar 2021

Digital Marketing新世代:2021年趨勢指南

Feb 2021

用影片講故事:五個影片營銷策略

Feb 2021

話比大家聽你係專家:五個內容營銷小貼士

Jan 2021

Top 5 fundamental tips on virtual event planning

Oct 2020

Show more

Accomplishments/Portfolio

【Juicyapp x eMotionLAB】動態影像大拆解----公開動態影像製作過程!

Feb 2021 -

Content marketing tip's post on Facebook and Linkedin

Oct 2020 -

Content marketing tip's post 1 on Facebook and Linkedin

Oct 2020 -

Visual design for promoting the virtual exhibition platform

Aug 2020 -

Visual design for a Facebook post promoting winter exchange program

Nov 2017 -

Awards and Certifications

IELTS (Academic Test)

Dec 2017