Samson ddp

Regent Park (HK) Limited / Digital Marketing Executive

Samson ddp

Regent Park (HK) Limited / Digital Marketing Executive

Media and Communication Undergraduate

A resourceful, detail-oriented, and self-motivated media and communication graduate with a demonstrated history of working in the both B2B and B2C marketing fields. Creative and innovative marketing practitioner with well-honed interpersonal and communication skills.

Regent Park (HK) Limited2 years

Digital Marketing Executive現在

- 現在

- Conduct content planning to optimize the website's ranking and enhance competitive advantage on search engines - Develop online marketing campaigns, effectively increasing followers and driving brand awareness - Create all marketing collaterals, content, graphics, videos and copywriting for various social media platforms

Juicyapp Limited8 months

Marketing Executibe(Side)


- Assist manager in planning and executing digital marketing and CRM campaigns to raise positive awareness - Drive SEO rankings, brand awareness, targeted impressions and WOM initiatives through various marketing channels - Managed and evaluate social media campaigns' performance and reviewed all website content in order to optimise it

City University of Hong Kong5 years

Bachelor of Arts in Media and Communication


Scored A- in the following courses: University English, Popular Culture and Social Life, Internet Communication, Advertising Production Design and Exploring Hong Kong


EventX3 months

Digital Marketing Intern


- Created valuable marketing content and material for channel distribution - Assisted in planning & implementation of social media campaigns and general marketing activities including content marketing, SEO, email campaigns and corporate client offers

K-Matrix Digital Intelligence Limited1 year

Digital Marketing Coordinator(Side)


- Utilized industry data to carry out competitive analysis based on social big data tools - Conducted daily media monitoring for reputation management services to clients - Assisted in digital marketing projects such as social media account management

AIESEC in CityU9 months

Branding and Marketing Officer


- Created well-researched, informative and engaging content that communicates key products benefits - Managed fully-integrated social media campaigns on Facebook - Liaised with external parties and coordinated with internal departments f