- Assist manager in planning and executing digital marketing and CRM campaigns to raise positive awareness - Drive SEO rankings, brand awareness, targeted impressions and WOM initiatives through various marketing channels - Managed and evaluate social media campaigns' performance and reviewed all website content in order to optimise it

Scored A- in the following courses: University English, Popular Culture and Social Life, Internet Communication, Advertising Production Design and Exploring Hong Kong

- Created valuable marketing content and material for channel distribution - Assisted in planning & implementation of social media campaigns and general marketing activities including content marketing, SEO, email campaigns and corporate client offers - Developed B2B business, including market research and competitor analysis preparation, brand awareness promotion, B2B event execution

- Utilized industry data to carry out competitive analysis based on social big data tools - Conducted daily media monitoring for reputation management services to clients - Assisted in digital marketing projects such as social media account management

- Created well-researched, informative and engaging content that communicates key products benefits - Managed fully-integrated social media campaigns on Facebook - Liaised with external parties and coordinated with internal departments for daily operations - Aided in organizing the branding event at CityU to promote different overseas programs